The name of the Xbox series asks for confusion among consumers - Microsoft - Video Peeling news, instructions, exemplary procedures, reviews and cultu

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And they thought an Xbox console name could not be worse than Xbox One.

Okay, so the new Xbox. That looks incredible, right? Microsoft assumes the lead in the transition to the next generation by announcing its new console clearly before Sony. And it sounds damn good. The console is developed on the basis of its performance (with a promised graphics performance of 4k for 120 frames per second and an integrated capacity for an output with a resolution of up to 8k) and from the same team that provided us with the excellent Xbox One S and Xbox One X, so we have reason to excitement. The visual design of the thing that looks like a gigantic PC tower - or like two stacked gamecube consoles - is completely different than any console before, and although it definitely received a reasonable proportion of mockery, I like it very much. It radiates strength and is a unique design at a time when the consoles become more and more homogeneous.

The controller looks good, höllenblade 2 looked fantastic (and that was at the beginning of the development!), And with the large amount of good will, which Microsoft has built with Game Pass, Play Anywhere and downward compatibility, I am ready to me for me to decide this console. From now on it could even be my first acquisition of the next generation.

I tell you all that you understand that I make this criticism in good faith that this is not just I hate to hate, and no argument from console wars, but rather an answer to what I am i can me Just imagine that after a night of drunken raves and snapcoming cola, a discussion has come about - the name of this console is absurd bad. It's terrible. It's shocking how bad it is because I thought Microsoft would have created a name Xbox One - that seems to be a genius xbox Series X.

Let me first clear the good things about the name out of the way: it sounds cool without a doubt. It corresponds to the tradition of the brand, as far as the nomenclature is enough. And it's a name that offers a basis for iterative names for future consoles. So everything is great. I did not really have anything against the Xbox Series X as names, though it is unusual.

The problem is that this name does not existise. The Xbox Series X is indeed a console called Xbox One X, and therein lies the problem: Microsoft has decided to put two consoles succumbed successively with very similar names, which can lead to the risk of the worst confusion in the brands, the So far, we have seen page of Wii U. The Xbox series X could possibly suffer from the same branding problems like the Wii U - a name that is very similar to the previous console, a name that is absolutely not informed that this is the case is the next generation console (actually it sounds like it could be a limited edition for the Xbox One X).

Microsoft has now released two consoles, both of which are launched as the most powerful console on the market and sold by its 4k ability under the name Xbox ___ x. This type of name can even disturb enthusiasts - in fact many enthusiasts wurden confused by yesterday's announcement (I know several people who have understood immediately that this is Microsoft's next generation of console publishing, but then confused when the name was announced became and her guess revised that this is another extension of the Xbox One family - and these are enthusiasts, people who keep up with games). For occasional buyers, this name is only confusing when misconceptions are waiting for you.

The Xbox One X and the Xbox Series X use the same logo, the same font and the same branding, have controllers that basically look the same and are both distributed as 4K consoles with the highest performance. Literally the only difference between them is at first glance that the Xbox Series X looks much thicker than the slim and slim Xbox One X. Traditionally, this type of overlap during branding has never been the case (except the Wii u), but Even in this type of overlap it would not have to be a big problem if you could differentiate after playing. You can imagine that someone goes into a business and asks "the Xbox X", and that he is told that there are two of them. "Okay, I want the ones 4k." But both are 4k. "I want the one who plays the new heiligenight. "Except ... that both are playing the new heiligen illumination You can not even use this as a differentiation factor.

So much I think this is a recipe for brand negotiation, I would like to clarify some things: Despite the constant comparisons I made here with the Wii u, I think that the Xbox Series X does not almost work so bad (I believe Not that it will be bad at all). The Wii U was the victim of a series of missing decisions, which made it to a reason for unattractive product, and the name was just one of the many wrong decisions that brought it to succession.

The Xbox Series X is a confusing name associated with your immediate predecessor, but Microsoft has a year to clear this confusion with good marketing (good marketing was something that the Wii U never got). Next year, a persistently good marketing, which clarifies the air around the news around the Xbox Series X, can compensate for the initial hurdle and friction that caused the name. To clear it, it's a bad name - but it's no insurmountable challenge for the new console. Microsoft has made it a little harder, but this is hardly a slip through in the long run. OB You play out of your tickets from now on.

The other, which is the same for the X to the Wii U, is that the series X, as I already mentioned, looks different etwas At first glance, the Wii u, the actual console, almost identical to the Wii, and Nintendos persistent focus on the Wii u Gamepad tablet controller suggested that this was the case only a tablet add-on for the existing Wii - which means most people (of those who even be aware, That it is available, that is, not much) not even sure it was a new console, and not just a new peripheral device for a console that was overcrowded over your life.

The series X just low from differently, what helps to distinguish it at a glance from the One X - even if the name, branding, the controller and the font give your best to confuse you.

And the last point here, of course, is that unlike the Wii u, which was slandered by third parties and dropped at the earliest possible time across the board, the Xbox Series X third-party support for the next generation is guaranteed because it is a third of AAA development pipeline. As with 3DS, in which the brand is initially confused, the stubborn support with good games over the entire lifetime will compensate for most confusions around the name of the Xbox Series X.

So yes, I think it's a bad name - but I do not think it's the ship sunk. I think it is perhaps a scratch on the hull where the hull could have been originally remained, but a scratch is hardly important in the long run. The only thing it does is careless - but if the captain controls the ship from now on, you do not have to worry about scratches and can expect a smooth ride.

Despite all other advantages, Microsoft has chosen the worst name for the next console. But it is not a challenge that you can not deal with good, stubborn marketing next year and beyond. We just have to hope that you do not make any other stupid decisions.

Note: The views expressed in this article are the views of the author and do not necessarily represent the views of Gamingbolt as an organization and should not be returned .