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PSG is looking forward to the Messi effect: jersey sales, sponsorship all, gigantic followers

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Messi financial boost to PSG revealed: Shirt sales, sponsorship and social media breakdown

Paris Saint-Germain already senses the positive economic impact of the obligation of Lionel Messi. That said Marc Armstrong, responsible for the Parisians for sponsoring, Spot and Goal.

Messi came in summer from FC Barcelona to PSG and signed a two-year contract with an option to a third season in France.

He's really valuable for us. From an economic point of view, his influence is incredible, Armstrong reported and underpinned his view with numbers: We believe that we have sold more jerseys last year. And the current year is still sold Better. Demand for the shirts has risen once more by 30 to 40 percent, he said.

The Corona crisis does not play the Parisians in the cards, because the jerseys produced in Asia can not be produced and delivered as usual. If we could produce more, we would sell more, Armstrong is safe.

PSG and the Messi effect: Rising of the offers

The hype around Messi even felt PSG in the sponsors before the Argentine signed his contract in France. There were many inquiries before. And then we immediately had a significant increase in the offers we got, says the PSG officer.

The club closed new deals with companies such as Author, Crypto.com, Smart Good Things and Gorillas.

On the social media channels of the Parisians came in the week after the Messi commitment 20 million new followers. Since then, the number of information from Spot and Goal increases by one million a month. Our community has reached an all-time high with 150 million followers, says Armstrong proud.

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But not only on the internet, many people are interested in what happens at PSG. The home games of the club are sold out far in advance. There is a huge demand that we can not completely descend right now, says Armstrong. The prices due to this demand now to raise even more money, but is out of the question for the club. We have committed us that we design the prices so that all fans can experience PSG, explains Armstrong.

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