During the pandemic years, electronic games, as well as much of the contents born in the digital environment, have experienced a stable economic growth phase. Such a movement, although initiated before the pandemic, underwent an even greater expansion as more people needed entertainment within their homes.
According to a market study by New zoo consultancy by 2020, the global game market would move more than $200 million by 2023. The forecast also indicated an increase of +9.3% each year. A more recent study, however, says that the market will face a fall of-4.3% per year, with a movement of $180 million. In the first study, it is said that mobile games are the main attraction for consumers who are discovering the game scenario; Because it has easier access and representing a cheaper alternative than PC and consoles, mobile games were expected to maintain its growth rate of +13.3% per year. The latest forecast, however, says that the current percentage should be de-6.4% each year. Even with the fall, the study states that smartphone games will be responsible for 50% of the global game market revenue; Check out the graph below: As you can see in the chart above, the only category of the electronic gaming market that should have a certain growth is PC games. With a possible global revenue of $38.2 billion and an annual growth of +1.8%, the computer game industry is the only one that remains.
This is also reflected in the growth of an audience in electronic sports, one of the main sectors of attention for PC players. Fortune Business Insights reported that by 2029, the market will move $5.48 billion-a 21% increase since 2021. In azil, the computer is the second device of preference for gamers. According to the Game azil survey of 2022, 58.9% of men who play use a PC and 41.1% of women interviewed play on computers. In the case of male interviewees, consoles are the main devices and, for women, smartphones are first.
Year of improvements
As pointed out in New zoo, the year 2022 is a corrective year for most of the game industry. After the explosion of consumption and audience during the pandemic years, the consultancy points out that it is time for companies and developers to analyze what works best beyond this period, as in-person activities have already returned. The consultancy also commented that, despite the fall, the result of the year 2022 does not indicate that the coming years will be worse for the global industry. The study points out that by 2025, the electronic game market will observe a financial movement of US $211 billion, with an annual growth rate of +3.4%. Also, according to New zoo, console games like PlayStation and Xbox will be mainly responsible for the return of growth, as new content for both devices will attract new consumers at a high frequency. The future release of a new Nintendo Switch over the next 3 years should also increase console game consumption.
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